Testing Project3 litmus test

Pegion’s FMCG industry is still grappling with the impact of coronavirus as prices of raw material have increased along with price inflation

The fallout from the war in Ukraine coupled with lingering global supply chain disruptions from the pandemic and natural disasters have all contributed to increased prices and inflation in the fast moving consumer goods (FMCG) industry.

While historically the MENA region has been attractive for FMCG companies, today’s “unprecedented inflation environment,” has led to consumers changing their spending habits in an effort to adapt to the increased prices, explained Faisal Sheikh, partner at Bain & Company Middle East.

Speaking exclusively to Arabian Business about the new report the consulting company had recently released on the region’s FMCG companies, Sheikh further discussed the increasing prices on consumer goods and how companies can manage this challenge and manage their supply chains.